Apple Reportedly Fires Engineer After Daughter Posts iPhone X Video

There’s a reason Apple is so good at keeping secrets. Brooke Amelia Peterson says she and her father have found that out the hard way.

The younger Peterson posted a short video to YouTube from the Apple campus, apparently sometime early last week. One segment, filmed from Apple’s campus, showed off her father’s pre-release iPhone X – the highly-anticipated super-flagship phone due to be released on November 3. Peterson’s father, according to her videos, was an engineer working on radio communications and Apple Pay features for the iPhone X, pronounced “iPhone ten.”

Apple watchdogs including 9to5 Mac and Apple Insider jumped on the video, which 9to5 Mac described as “probably our best look yet at the device in action.” It included substantial glimpses of the device’s calendar app, camera, Face ID, and the new Animoji feature, as well as the physical design of the phone itself.

In a followup video posted on Saturday, though, Peterson claims that Apple reacted to the video by firing her father, who was seen cheerfully participating – despite Apple’s well-known commitment to secrecy around unreleased technology.

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In yesterday’s video, the younger Peterson was conciliatory towards Apple, acknowledging that she and her father had made a mistake.

“At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are. If you break a rule, they just have no tolerance.”

“I’m not mad at Apple,” she continued. “My dad takes absolutely full responsibility for the one rule that he broke. We’re not angry, we’re not bitter.”

Details of Peterson’s story have not been independently verified, but we have reached out to Apple and will update this story with any confirmation or details.

Peterson says she took down the original video at Apple’s request, and some mirrors of the full video appear to be down as well, but copies are still surfacing both around the web and on YouTube.


Remembering Tom Petty, Unlikely Video Pioneer

Tom Petty’s four-decades-long run as America’s premier power-pop troubadour had plenty of unexpected phases: There was his late-’70s, working-class-hero years, in which he sparred with his record label, arguing that his music should be priced cheaper; his on-again, off-again stint as the youngest, most starry-eyed Wilbury; and his smash-hit solo-star era, thanks to Full Moon Fever, an album that unfussily fused ’60s guitar-pop sparkle, ’70s bad-boy bonhomie, and late-’80s weariness (and if you listen closely enough, you can even hear an early preview of the ’90s in the surf-sludge guitar riff that kicks off “Runnin’ Down a Dream”). There was a Tom Petty era for everyone, which may be why he appealed to well-heeled senator’s daughters, future punks, and sports agents alike.

But Petty, who died late Monday at the age of 66, was also an unlikely music-video star, pumping out a series of vibrant, innovative clips that helped redefine the medium just as it was getting underway. Petty, who was in his late thirties by the time MTV came around, lacked the art-school backgrounds and big-screen aspirations of many of the musicians who’d make the network famous. So he treated it as just another part of the gig, albeit one he clearly enjoyed, using the medium to play up his love of detailed storytelling and southern-weirdo charms. Consider his clip for 1982’s “You Got Lucky,” which opens with an ominous, John Carpenter-like instrumental score, and eventually finds Petty—bemused but determined—ambling around a dusty apocalypse. It’s one of the weirdest song-to-screen interpretations imaginable—who listens to a curdled eff-you like “You Got Lucky” and thinks, Hey, we should rip off Mad Max for this!?—but Petty makes it work, in large part because he never acts like he’s above being in what’s essentially a low-budget sci-fi short.

Petty’s most infamous clip arrived just a few years later, when he hijacked Alice in Wonderland for his oddball 1985 track “Don’t Come Around Here No More,” and turned it into a loopy, ominous anti-love story. Petty plays the smirking Mad Hatter, who, by the video’s end, has turned Alice into a giant cake that’s devoured by the band (an image that yielded nearly as many Reagan-era nightmares as Michael Jackson’s Thriller eye-glow). Petty may not have had Springsteen’s innate charisma, or Dylan’s alluring aloofness, but there’s a wicked drollness in Petty’s performance that made this already dark-hearted clip all the more creepy.

Then, in 1989, Petty released one of the most counter-cultural clips of his career. By the time “Runnin’ Down a Dream” arrived, music videos were emphasizing sleek effects, big-star megalomania, and future-thinking visuals; Petty responded with an animated homage to the work of Little Nemo in Slumberland creator Winsor McKay, an illustrator who’d been dead for more than a half-century. The video finds Petty in his most unlikely phase to date, his sardonic-rocker transformed, just temporarily, into a free-spirited, Saturday-morning-ready cartoon (the fact that it accompanied such an urgent, riff-riding bit of let’s-hit-the-highway spiritedness made it all the more joyful).

Still, Petty’s best-known on-screen performance would come just a few years later, when he played a stoic morgue employee in the VMA-winning video for “Mary Jane’s Last Dance” (a song that been recorded a bonus to his 1993 Greatest Hits compilation, and wound up becoming one of his highest-charting tracks ever). In the gothic, lovingly creepy clip, Petty’s attendant brings home a corpse (played by Kim Basinger), brings her home, and dresses her up for a candlelit slow-dance before slipping into the waves. By the time “Mary Jane” was released, Petty was a worldwide star, but he was still somewhat unknowable—a guy who’d managed to radiate relatability, yet never had an easy-to-pin down persona. That built-in mystery be why his turn is so effective here: We have no idea if his body-grabber’s a saint or sinner, but either way, it’s impossible not to feel for him. “Last Dance” was wry and surprising and a little bit smarter than everything else on the air—kind of like Petty himself. We got lucky.


This Brilliant Video From a Famous Company's Lawyers Is a Hilarious Masterstroke in Persuasion

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

What is it about lawyers these days?

Have they suddenly realized that coming over all human actually works with, well, humans?

Last week, Netflix’s lawyers sent a quite brilliant cease-and-desist email that must have made even the recipients laugh.

Now along comes another bunch of lawyers with a gripe and a heart.

The lawyers at Velcro are a little miffed that people think they own Velcro shoes and, perish the very concept, Velcro wallets.

Who needs a wallet, never mind a Velcro wallet?

The problem is that the more people ascribe every Velcro-like thing as a Velcro-thing, Velcro’s brand name gets tarnished, even though it lost its patent 40 years ago.

The technically correct terminology for most of those “scratchy, hairy fastener” things is, well, anything but Velcro. Hook and Loop is the acceptable generic term, apparently.

Or, as one quasi-lawyers calls it here: “F***ing Hook and Loop.”

There are trademark laws being broken, insist the lawyers. You have to change your behavior. Please.

Oh, I almost forgot to mention, I learned all about this from a music video the company released today.

It purports to show a group of disgruntled Velcro lawyers singing of their pain and begging you to please cease and desist.

What would Velcro be if it lost its registered trademark, the famous “circled R”? It would be just another Velcro brand.

I know they feel strongly about this, as several times throughout this marvelous anthem they swear in a sing-song voice.

Still, this isn’t without its hiccups.

“We aren’t just doing this for us,” says a (possibly) real lawyer half way through the video. “We’re doing this for all the successful brands that got so popular that people started using their brand names the wrong way.”

Oh, poppycock, sir. You’re doing it for you. You’re doing it for the very reasons these fine lawyerish actors are singing about. And it’s good.

So do please stop getting defensive or I’ll give you and your brand the hook-and-loop.

I have no idea whether this idea will stick, but you have to admire the gusto with which Velcro has tried. I can only hope the song catches on.

Naturally, I now wait for all America’s lawyers to grow a sense of humor.

I look forward to them sending letters to people they are suing that read: “Look, we know you owe our clients money. But when we met you for the deposition, you seemed like such a funny person. So why don’t we just go and watch an NBA game together (our client’s paying) and forget all about it?”

Or perhaps: “Yes, you live in Colorado and you appear to have infringed our trademark. However, I see that your governor’s name is Hickenlooper. If you can get him to change it to Hookandlooper, we’ll let you off.”

A man can dream.