Microsoft Partners with Adobe for Cloud Collaboration

A major milestone for Microsoft Azure platform to have Adobe as a cloud partner in the cut-throat competitive marketplace. A big news surfaced at the start of this week that created a heavy stir in the cloud computing marketplace. This news was the announcement made by Microsoft Corporation that it has partnered with the Adobe Corporation to use its MS Azure cloud platform for its numerous solutions in the cloud.

This announcement was made to inform that the Adobe will use the Azure platform as the preferred cloud computing platform for its three major cloud computing based services. These three major services of the Adobe Corporation include Document Cloud, Marketing Cloud, and Creative Cloud.

It was further informed in the official statement that Adobe will also benefit from the Cortana Intelligence Service offered by the Microsoft’s artificial intelligence program. The company will also use the SQL servers of Microsoft Corporation.

It is very important to note that this news may not augur well for the Amazon Web Services AWS because Adobe is associated with the AWS for its many cloud based services.

While talking about the customer demands and their solutions in the marketplace, the CEO of Adobe Corporation, Mr. Shantanu Narayen, in his official statement said, “Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand. Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities and brands need to design and deliver great digital experiences.”

The CEO of Adobe has already hinted at that the company was going to establish partnership with Microsoft Corporation later on. He then said, “We have completely reformed how in the cloud we can reimagine the creative process as well as documents.”

The CEO of Microsoft Corporation, Mr. Satya Nadella, while talking about the importance of this deal, in his official statement said, “It is a massive milestone to have partnership with Adobe Corporation for cloud services.”

It was further informed in the official statement that Microsoft Corporation will also use Adobe’s flagship marketing platform as the preferred platform marketing for Dynamic Enterprise 365. And also, both of the companies will integrate the features and capabilities of their cloud services to provide a better environment for the customers using the services of these companies.

Gartner Predicts Public Cloud Revenue to Cross $208 Billion Mark by 2016

A huge annual growth of 17.2% is being predicted in terms of revenue in comparison with the public cloud revenue in 2015. The Gartner research firm has conducted an in depth research on the revenue of public cloud services across the globe. According to that research, the public cloud service revenue is going to cross the $208 billion mark by the end of this year. It will be a huge jump from $178 billion recorded in the year 2015. The average growth across the year in the public cloud revenue for 2016 will remain about 17.2% as compared to the previous year.

While elaborating about the reasons of this gigantic growth in the public cloud domain of business, the research giant informed that innovation, cost saving, enhanced security, fast public cloud adaptability and agility are a few major causes of this growth. Out of all these reasons, the modernization of the IT infrastructure is a key driver of this increase.

While talking about the status of the current public cloud computing market and its trends, the research director at Gartner Research Firm, Mr. Sid Nag said, “Growth of public cloud is supported by the fact that organizations are saving 14 percent of their budgets as an outcome of public cloud adoption, according to Gartner’s 2015 cloud adoption survey. However, the aspiration for using cloud services outpaces actual adoption. There’s no question there is a great appetite within organizations to use cloud services, but there are still challenges for organizations as they make the move to the cloud. Even with the high rate of predicted growth, a large number of organizations still have no current plans to use cloud services.”

It is very important to note that many other research organizations have not predicted such a huge growth in the revenue of the public cloud revenue. The security and privacy are still two major concerns among the companies that have either adopted the public cloud or planning to adopt it.

The vice president at Gartner Research Company, Mr. Ed Anderson said, More education is needed to help organizations overcome the hype associated with security concerns. This should be a key area of focus for providers in working with their clients to unlock the benefits of public cloud services.”

Many experts in the industry are also very optimistic about the substantial increase in the public cloud service revenue.

Oracle to Adopt Allout Approach toward Cloud Computing Business

World’s largest business software company to aggressively shift its business paradigm about cloud computing services from fad to futuristic. Oracle corporation gave very clear cues during OpenWorld Conference organized by the company in San Franscisco. Many executive level participants of the company and its partners along with the CEO of Oracle Corporation have clearly advocated the aggressive approach toward cloud computing.

It is very important to note that, a few years back, the company coined a term ‘fad’ about the cloud computing buzz, but now it is falling in love with the cloud computing solutions. The company is aggressively focusing on the artificial intelligence and super fast speed cloud based services fully optimized for the oracle software platforms.

In a direct onslaught on Amazon web services, the CTO of Oracle corporation Larry Ellison said that AWS was over 20 years behind the Oracle cloud platform in terms of many features and optimized performance.

In his official statement, Larry Ellison said, “Amazon Web Services are simply not optimized for the Oracle Database. I’ll go further than that: Amazon Web Services aren’t optimized for their own databases either, as you will see.” While talking about comparative analysis of the innovative approach and service optimization of both Oracle and AWS, he said, “Amazon services will not get better, but they will get worse”. He further said, “Oracle cloud is 24 times faster for analytic workload, 8 times faster for OLTP workload, 105 times faster for oracle database than the Amazon web service platform.”

While talking about the artificial intelligence in the cloud, Diane Bryant from the Intel Corporation, which is the partner in the Oracle’s pursuit towards artificial intelligence platforms in the cloud, said in her statement, “Cloud computing is a fundamentally more efficient way to deliver all kinds of machine-learning services. It’s now cost-feasible to store and compute massive amounts of data, which is allowing for many of the advances we’re currently seeing in artificial intelligence.” She further said, “Data is the game-changer. It is the differentiator for business. AI is all around us, not just in science fiction, and it is transforming the way businesses operate”.

It is very imperative to note that Oracle has recorded huge growth in the cloud revenue earlier this month, which is a very encouraging sign for the company to aggressively focus on this powerful domain of business in the future.