AWS Launches 6th Datacenter for Asia Pacific Region

New data center in Mumbai will facilitate the customers from the Asia Pacific region to leverage the local data center for the AWS services.  Amazon web services Company (AWS), a major cloud computing service provider in the world, has announced the start of the sixth state of the art data center for the Asia Pacific region or APAC. This is a state of the art data center to cater a large customer base spread in different countries in the region, especially in India and its surrounding countries. This new data center for Asia Pacific is located at Mumbai.

With this launch of new data center, the number of availability zones (AZ) of AWS will increase to thirty five (35). All these 35 availability zones are demarked within the 13 technological infrastructure zones across the globe. This data center will be more useful for the increasing demands of Indian customers, where a new boom in the startup is expected in the near future due to the government’s aggressive push for the startup companies.

Amazon web service is already having a huge share of over 75 thousand customers from India only. This huge customer base will be able to use the local data center to develop and run their cloud based applications and services in the changed environment of the global IT ecosystem.

It was further informed in the official announcement that this new data center has been started to provide valuable cloud services for governmental, nonprofit, profit and startup organizations in the region.

This newly established data center will consist of two availability zones. They have independent power supplies, locations, cooling systems and other amenities needed for a state of the art data center to cater the increasing demand in the region.

In the official statement, CEO of Amazon web services, Andy Jassy said, “Indian start-ups and enterprises have been using AWS for many years – with most Indian technology start-ups building their entire businesses on AWS, and numerous enterprises running mission-critical, core applications on AWS. These same 75,000 Indian customers, along with others anxious to start using AWS, have asked for an AWS India Region so they can move their applications that require low latency and data sovereignty. We’re excited to make this available today, with the same pay-as-you-go pricing, ability to get started immediately without having to negotiate enterprise agreements or wait days for access, and unmatched functionality that customers enjoy in AWS Regions worldwide – all of which allows customers to go from idea to launch faster than ever before was possible.”

With this new launch, the competition in the cloud computing marketplace will become more fierce.

Microsoft Launches SQL Server on Linux with Cloud Capabilities

After this announcement the SQL Server that is a corporate data software of Microsoft will be available on Linux like windows and customer will take its benefits both on premises and cloud.

Microsoft Linux  Microsoft, which is the world’s major software corporation, is recognized for developing business software that runs only on the Windows operating system. It has made it tough or almost impossible to purchase anything like a database from Microsoft exclusive of Windows, to run on a server. Microsoft now announced that SQL Server, which is a software for organizing corporate data, will be available on the Linux that is a competing operating system.

Microsoft EVP, Cloud and Enterprise Group, Scott Guthrie commented on the company’s official blog “SQL Server on Linux will provide customers with even more flexibility in their data solution,” he said “One with mission-critical performance, industry-leading TCO, best-in-class security, and hybrid cloud innovations – like Stretch Database which lets customers access their data on-premises and in the cloud whenever they want at low cost – all built in.

The move by Microsoft is considered by most of the people as a smart move that will strengthen the Microsoft’s status in the market. As per Gartner news, the number of Linux servers shipped amplified from 3.6 million in 2014 from 2.4 million in 2011. Microsoft at the similar time saw its shipments fall from 6.5 million to 6.2 million. The shift opens up a new wave of possible clients for Microsoft and decreased apprehension of lock-in state.

He further said “This will enable SQL Server to deliver a consistent data platform across Windows Server and Linux, as well as on-premises and cloud. We are bringing the core relational database capabilities to preview today, and are targeting availability in mid-2017.”

Main features of new SQL Server are its advanced analytics; it will use R support that enables clients to do real-time prognostic analytics, on both administrative and analytic data. It also has exclusive cloud facilities that will enable clients to organize hybrid cloud architectures that divide data workloads crosswise on-premises and cloud based systems to save costs and boost quickness.

These developments and many more are all put together into SQL Server and provide you not just a novel database but a whole platform for data organization, business analytics and intelligent apps, it can be used in a reliable way crosswise both on-premises and the cloud.

Oracle Database Cloud to Provide Marketing Intelligence to Surdell and Partners Inc

The innovative step of Surdell and partners Inc will enable it to provide real time marketing intelligence to its clients that are top brands with the help of Oracle Database Cloud.

Oracle  Surdell and Partners that is a well known advertising and marketing agency, is using Oracle Database Cloud. It is the part of Oracle Cloud Platform that will help the company deliver near real-time intelligence to its customers. In the extremely competitive advertising and marketing environment, Surdell and Partners required using its limited IT resources on tactical actions that allow it to differentiate its services from much bigger groups.

For superior utilization of its IT resources, Surdell and Partners transfer its on-premises Oracle setting, to the Oracle Cloud. This permits Surdell and Partners to get better processes, decrease procedure costs, deliver its SaaS service faster, and make business expansion for its clientele.

“Oracle Database Cloud is a perfect solution for us,” said Adam Kanzmeier, Director of Customer Intelligence and Strategic Consulting, Surdell and Partners. “It offloads resource-intensive infrastructure and database administrator work, enabling us to focus on our core business, and that has allowed us to provide better service and more flexibility for our clients.”

“Many of our clients are marketing lines of business in retail companies, and the struggle they often face is getting the information they need to make key business decisions, whether it’s about inventory, pricing, timing of a campaign, etc. They need to make real-time decisions and often their internal IT departments don’t have the bandwidth to support their needs” he added.

As all of the client’s data is in the Oracle Cloud, not on the premises of the company, Surdell and Partners has been comforted of issues about security audits and procedures that were normal when the data was in the building. The company is showing more carefulness, Surdell and Partners seemed at other cloud solutions and even though Amazon hosts Oracle Database, only Oracle gives the package of database services, professional administration and database back-up they required.

The included Oracle Cloud Platform solutions that are chosen by the company are consisted of Oracle Database Cloud, Oracle Application Express and Oracle Database Backup Service and the service is in use since summer 2015. As a Part of Oracle Cloud Platform, Oracle Database Cloud and Oracle Database Exadata Cloud give wide data managing competencies and great performance options in the cloud for operations of important business workloads.