Microsoft Partners with Adobe for Cloud Collaboration

A major milestone for Microsoft Azure platform to have Adobe as a cloud partner in the cut-throat competitive marketplace. A big news surfaced at the start of this week that created a heavy stir in the cloud computing marketplace. This news was the announcement made by Microsoft Corporation that it has partnered with the Adobe Corporation to use its MS Azure cloud platform for its numerous solutions in the cloud.

This announcement was made to inform that the Adobe will use the Azure platform as the preferred cloud computing platform for its three major cloud computing based services. These three major services of the Adobe Corporation include Document Cloud, Marketing Cloud, and Creative Cloud.

It was further informed in the official statement that Adobe will also benefit from the Cortana Intelligence Service offered by the Microsoft’s artificial intelligence program. The company will also use the SQL servers of Microsoft Corporation.

It is very important to note that this news may not augur well for the Amazon Web Services AWS because Adobe is associated with the AWS for its many cloud based services.

While talking about the customer demands and their solutions in the marketplace, the CEO of Adobe Corporation, Mr. Shantanu Narayen, in his official statement said, “Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand. Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities and brands need to design and deliver great digital experiences.”

The CEO of Adobe has already hinted at that the company was going to establish partnership with Microsoft Corporation later on. He then said, “We have completely reformed how in the cloud we can reimagine the creative process as well as documents.”

The CEO of Microsoft Corporation, Mr. Satya Nadella, while talking about the importance of this deal, in his official statement said, “It is a massive milestone to have partnership with Adobe Corporation for cloud services.”

It was further informed in the official statement that Microsoft Corporation will also use Adobe’s flagship marketing platform as the preferred platform marketing for Dynamic Enterprise 365. And also, both of the companies will integrate the features and capabilities of their cloud services to provide a better environment for the customers using the services of these companies.

Gartner Predicts Public Cloud Revenue to Cross $208 Billion Mark by 2016

A huge annual growth of 17.2% is being predicted in terms of revenue in comparison with the public cloud revenue in 2015. The Gartner research firm has conducted an in depth research on the revenue of public cloud services across the globe. According to that research, the public cloud service revenue is going to cross the $208 billion mark by the end of this year. It will be a huge jump from $178 billion recorded in the year 2015. The average growth across the year in the public cloud revenue for 2016 will remain about 17.2% as compared to the previous year.

While elaborating about the reasons of this gigantic growth in the public cloud domain of business, the research giant informed that innovation, cost saving, enhanced security, fast public cloud adaptability and agility are a few major causes of this growth. Out of all these reasons, the modernization of the IT infrastructure is a key driver of this increase.

While talking about the status of the current public cloud computing market and its trends, the research director at Gartner Research Firm, Mr. Sid Nag said, “Growth of public cloud is supported by the fact that organizations are saving 14 percent of their budgets as an outcome of public cloud adoption, according to Gartner’s 2015 cloud adoption survey. However, the aspiration for using cloud services outpaces actual adoption. There’s no question there is a great appetite within organizations to use cloud services, but there are still challenges for organizations as they make the move to the cloud. Even with the high rate of predicted growth, a large number of organizations still have no current plans to use cloud services.”

It is very important to note that many other research organizations have not predicted such a huge growth in the revenue of the public cloud revenue. The security and privacy are still two major concerns among the companies that have either adopted the public cloud or planning to adopt it.

The vice president at Gartner Research Company, Mr. Ed Anderson said, More education is needed to help organizations overcome the hype associated with security concerns. This should be a key area of focus for providers in working with their clients to unlock the benefits of public cloud services.”

Many experts in the industry are also very optimistic about the substantial increase in the public cloud service revenue.

Microsoft Launches Apache Spark for Azure HDInsight

The public preview of Spark for Azure HDInsight was released 12 months ago and now Microsoft has announced its general availability as well as extending Cortana’s offering to the Xbox.

spark  Microsoft announces the general availability of Apache Spark for Azure HDInsight. Features of the new services include new capabilities to the YARN resource manager to create an open source Apache licensed REST web service, as well as integrations between Spark and Azure Data Lake Store to increase scalability, Spark and Data Lake Store to increase security, Jupyter (in Python) notebooks and Power BI to build interactive visualizations over data of any size.

“Since we announced the public preview, Spark for HDInsight has gained rapid adoption and is now 50% of all new HDInsight clusters deployed,” said Chiu. “With General Availability, we are revealing improvements we’ve made to the service to make Spark hardened for the enterprise and easy for your users. This includes improvements to the availability, scalability, and productivity of our managed Spark service.”

Alongside the Spark announcement, the Microsoft team has also ventured into the consumer AI market as Cortana will now be available on Xbox One, Xbox Live and Windows Stores. Starting with a limited Xbox Preview audience for Xbox One, the offering will be more widely released to the Xbox app (beta) on Windows 10 over the course of the summer.

Starting out with U.S., U.K., France, Italy, Germany and Spain, Cortana voice commands on Xbox One will work with both headsets and Kinect. Firstly, users will be able to find new games, see what your friends are up to, start a party and accomplish common tasks, though new features will be added over time.

“As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence,” said Nadella. “At Microsoft, we call this Conversation as a Platform, and it builds on and extends the power of the Microsoft Azure, Office 365 and Windows platforms to empower developers everywhere.”

The Cortana Intelligence Suite, which was launched at the event, allows developers to build apps and bots which interact with customers in a personalized way, but also react to real-world developments in real-time. The company claims the Hadoop and Spark cloud service is now an enterprise-ready solution which is fully managed, secured, and highly available.