Microsoft’s Announces the Successful Experiment for Its Seabed Data Center Project

Microsoft releases the details of its pilot project of under the sea data center, which  will cut the power cost of operating data centers and it will use the sea water for the cooling purpose.

seabed data Project Natick is the name of Microsoft’s project, which join the underwater unit using huge steel tubes connected by fiber optic line, could also use turbines to exchange tides and currents into electricity to power the computing apparatus. The new seabed data centers could also improve cloud response times for users living close to the coastline.

Ben Cutler, the project manager who led the team behind this experiment said “We take a big whack at big problems, on a short-term basis. We take a look at something from a new angle, a different perspective, with a willingness to challenge conventional wisdom. So when a paper about putting data centers in the water landed in front of Norm Whitaker, who heads special projects for Microsoft Research NExT, it caught his eye.”

A prototype was positioned on the sea bed off the coastline of California in August 2015 as part of a study into the ecological and technical problems involved in this form of low power cloud service. Microsoft researchers trust that economies of scale through mass manufacturing would cut operation time from two years to ninety days. The project is the most recent program from Microsoft Research’s New Experiences and Technologies (NExT) which started investigating new ways to power cloud computing in 2014.

“We’re a small group, and we look at moonshot projects, As we started exploring the space, it started to make more and more sense. We had a mind-bending challenge, but also a chance to push boundaries.” Whitaker says.

In the 105 day testing an 8 foot thick steel container was placed 30 feet undersea in the Pacific Ocean near San Luis Obispo, California. The submarine system had 100 sensors to measure force, moisture, movement and other situations, but the system stayed up, which expectant the Microsoft to expand the test to run data-processing projects from Microsoft’s Azure cloud computing service.

In the next phase of the study, it will make an undersea data center system that will be three times larger. This will be constructed in partnership with a substitute power vendor. The name of the test partner has yet to be decided, but the commencement date is doubtful for 2017 at a location either in Florida or Northern Europe, where hydro power is highly developed.

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Web Hosting and Domain Registration Go Daddy Changed the Advertisement Strategy for Super Bowl

Web Hosting and Domain Registry Go Daddy has participate in Super Bowl evening with two commercials that are shockingly tame.

Web Hosting Go Daddy Changed the Ad Strategy for Super Bowl

Web Hosting Go Daddy Changed the Ad Strategy for Super Bowl on Feb.4 2013:  Web Hosting and Domain Registration Go Daddy has moved to the next step of reputation by moved from sexualized ads to focus more heavily on specific services Go Daddy provides, said Barb Rechterman, the company’s senior vice president and chief marketing officer.

NASCAR driver and Go Daddy spokesmodel Danica Patrick has cameos in both commercials but is not the focus, as she often has been in the past. “What we see now is that we have tremendous brand awareness,” Rechterman said. “They (focus-group members) knew the name but didn’t know what Go Daddy does.”

That explains the first of this year’s Go Daddy Super Bowl ads, called “YourBigIdea.CO,” which encourages consumers to follow through on their online moneymaking ideas by purchasing a website through Go Daddy. The humorous, 30-second spot cuts to several men around the world, all sitting on couches with their wives, bragging that they have come up with a one-of-a-kind business idea. The joke is that they all have the same great idea, but none of them has capitalized on it.

The commercial ends with a couple drinking champagne on their private jet because the husband followed through on the idea and created a website. Rechterman said the ad is meant to celebrate people who take initiative. The second Go Daddy commercial, which was unveiled Thursday, has been causing the greater buzz, not because it is sexually explicit but because it includes a lingering, extreme close-up of two people French-kissing.

The ad, titled “Perfect Match,” features Sports Illustrated swimsuit model Bar Refaeli making out with portly, nerdy character actor Jesse Heiman for what some critics said feels like an eternity. The cringe-worthy kiss is meant to illustrate Go Daddy’s marriage of sexy and smart, Rechterman said. The Perfect Match ad does not specifically tout a particular Go Daddy service, but Rechterman said it fits into a larger marketing strategy to show the company’s customers, products and services in a positive light. “We’re redefining what Go Daddy believes is sexy,” she said.

This will be Go Daddy’s ninth consecutive year buying Super Bowl ads, which reportedly cost between $3.5million and $4million this year for a 30-second spot. Despite their high cost, Rechterman said the ads have helped boost Go Daddy’s market share from 16 percent to more than 50percent since 2005. “We’re going to do whatever works in advertising,” she said.

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Web Hosting Attending The ITEXPO Miami 2013 Web Hosting announced attending the ITEXPO Miami 2013. They will join the world leaders in technology and communications for the most attended industry trade show. It will be held at the Miami Beach Convention Center in Miami Beach, FL. January 30 through February 1, 2013. Attending The ITEXPO Miami 2013 Attending The ITEXPO Miami 2013 on Jan. 30 will be available to discuss with companies who are interested in learning about the latest technology in virtual hosting, colocation and other managed solutions. offers a tier-IV data center facility with a carrier-neutral Network Access Point strategically designed and built to link the Americas to the rest of the world. They are best known for providing a professional level platform for data security,high performance and continuous connectivity. If interested in coordinating a get-together at the ITEXPO please contact Ray Pedroso.

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For companies who are searching for the latest products, specific vendors or simply to develop strategic partnerships the ITEXPO exhibit hall has it. From service providers to manufactures the majority of attendees are high level decision makers who share the same business interests and end results. During the three day event the latest trends and technologies will be showcased and discussed by industry leaders. Several keynote speakers will discuss their company successes, preferred technologies as well as divulging valuable tips and insights. Educational sessions and panel discussions such as: “The Future of Service Providers — Dumb Pipes or Global Leaders” are offered free of charge to all who register. Everyone who attends the ITEXPO will have the opportunity to increase their knowledge as well as connect with industry manufacturers, buyers and sellers through several networking events.

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