Web Hosting and Domain Registration Go Daddy Changed the Advertisement Strategy for Super Bowl

Web Hosting and Domain Registry Go Daddy has participate in Super Bowl evening with two commercials that are shockingly tame.

Web Hosting Go Daddy Changed the Ad Strategy for Super Bowl

Web Hosting Go Daddy Changed the Ad Strategy for Super Bowl

Greatresponder.com on Feb.4 2013:  Web Hosting and Domain Registration Go Daddy has moved to the next step of reputation by moved from sexualized ads to focus more heavily on specific services Go Daddy provides, said Barb Rechterman, the company’s senior vice president and chief marketing officer.

NASCAR driver and Go Daddy spokesmodel Danica Patrick has cameos in both commercials but is not the focus, as she often has been in the past. “What we see now is that we have tremendous brand awareness,” Rechterman said. “They (focus-group members) knew the name but didn’t know what Go Daddy does.”

That explains the first of this year’s Go Daddy Super Bowl ads, called “YourBigIdea.CO,” which encourages consumers to follow through on their online moneymaking ideas by purchasing a website through Go Daddy. The humorous, 30-second spot cuts to several men around the world, all sitting on couches with their wives, bragging that they have come up with a one-of-a-kind business idea. The joke is that they all have the same great idea, but none of them has capitalized on it.

The commercial ends with a couple drinking champagne on their private jet because the husband followed through on the idea and created a website. Rechterman said the ad is meant to celebrate people who take initiative. The second Go Daddy commercial, which was unveiled Thursday, has been causing the greater buzz, not because it is sexually explicit but because it includes a lingering, extreme close-up of two people French-kissing.

The ad, titled “Perfect Match,” features Sports Illustrated swimsuit model Bar Refaeli making out with portly, nerdy character actor Jesse Heiman for what some critics said feels like an eternity. The cringe-worthy kiss is meant to illustrate Go Daddy’s marriage of sexy and smart, Rechterman said. The Perfect Match ad does not specifically tout a particular Go Daddy service, but Rechterman said it fits into a larger marketing strategy to show the company’s customers, products and services in a positive light. “We’re redefining what Go Daddy believes is sexy,” she said.

This will be Go Daddy’s ninth consecutive year buying Super Bowl ads, which reportedly cost between $3.5million and $4million this year for a 30-second spot. Despite their high cost, Rechterman said the ads have helped boost Go Daddy’s market share from 16 percent to more than 50percent since 2005. “We’re going to do whatever works in advertising,” she said.

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Web Hosting Webhosting.net Attending The ITEXPO Miami 2013

Webhosting.net Web Hosting announced attending the ITEXPO Miami 2013. They will join the world leaders in technology and communications for the most attended industry trade show. It will be held at the Miami Beach Convention Center in Miami Beach, FL. January 30 through February 1, 2013.

Webhosting.net Attending The ITEXPO Miami 2013

Webhosting.net Attending The ITEXPO Miami 2013

Greatresponder.com on Jan. 30 2013Webhosting.net will be available to discuss with companies who are interested in learning about the latest technology in virtual hosting, colocation and other managed solutions. Webhosting.net offers a tier-IV data center facility with a carrier-neutral Network Access Point strategically designed and built to link the Americas to the rest of the world. They are best known for providing a professional level platform for data security,high performance and continuous connectivity. If interested in coordinating a get-together at the ITEXPO please contact Ray Pedroso.

Since 1998 WebHosting.net has provided reliable, scalable and secure web hosting solutions for individuals and businesses of all sizes. WebHosting.net prides themselves on solid network reliability and continuous customer service, delivering services through a carrier-class collocation facility that ensures efficient delivery of low-cost hosted services.

For companies who are searching for the latest products, specific vendors or simply to develop strategic partnerships the ITEXPO exhibit hall has it. From service providers to manufactures the majority of attendees are high level decision makers who share the same business interests and end results. During the three day event the latest trends and technologies will be showcased and discussed by industry leaders. Several keynote speakers will discuss their company successes, preferred technologies as well as divulging valuable tips and insights. Educational sessions and panel discussions such as: “The Future of Service Providers — Dumb Pipes or Global Leaders” are offered free of charge to all who register. Everyone who attends the ITEXPO will have the opportunity to increase their knowledge as well as connect with industry manufacturers, buyers and sellers through several networking events.

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Web Hosting DreamHost Announces DreamObjects

The giant web hosting provider DreamHost Announces new project “DreamObjects” for Cloud Storage.

DreamHost Announces DreamObjects

DreamHost Announces DreamObjects

Greatresponder.com on Jan. 29 2013: Web hosting DreamHost, the leader in Web hosting and cloud hosting services, announced the general availability of DreamObjects, its highly scalable, resilient, and cost-effective cloud storage service for Internet entrepreneurs and developers. With thousands of beta users, DreamObjects cloud storage is powering a wide range of customer uses, including application storage, Web site backup, content storage, disaster recovery, as well as a broad following in persistent personal backup of photos and videos.

DreamObjects’ storage capability is powered by Ceph, the massively scalable, universal storage system created by Sage Weil, co-founder of DreamHost, which funded and supported the Ceph project for many years. Ceph is now developed and supported byInktank and a growing community of developers worldwide. Applying open source Ceph as a basis for DreamObjects gives DreamHost significant advantages in resiliency, scalability, and allows the company to offer industry-leading and cost-effective object storage to its customers worldwide. DreamObjects is compatible with Amazon S3 and Swift-based APIs, meaning that stored data can be moved flexibly between DreamObjects and other object storage services.

DreamObjects is an ideal cloud storage service for both casual users and savvy developers. Customer applications for DreamObjects range from personal backup of documents, photos and videos using a third party client like CloudBerry Backup, Cyberduck, CrossFTP, or GoodSync to application storage and Web site backup. Application developers store data without needing to worry about storage capacity or provisioning more. Data is stored and accessed through RESTful API requests. Web site owners create backups and archive them to DreamObjects, either through an automated script or a plug-in (i.e., WordPress). Anyone needing to store content accessible via the Internet has a readily available storage service and can even take advantage of disaster recovery capabilities by storing a copy of data offsite in the event of the loss of other backup media.

As a foundational public cloud storage service, DreamObjects lines up with its associated computing service, DreamCompute, to deliver a unique blend of capabilities. DreamCompute is engineered from the operating system up to deliver the next generation cloud computing service that developers are asking for. With OpenStack virtual machine management, reliable and resilient Ceph block storage, and software-defined networking that fully isolates each instance in the infrastructure, DreamCompute sets a new standard for compute-as-a-service.

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