IBM Acquires UStream to Expand Its Cloud based Video Streaming Services

IBM has created a new cloud based video streaming services unit which will help IBM to provide a digital video services platform to the existing customers as well as the  new enterprises.

IBMGreatResponder.com  IBM announces the acquisition of Ustream, which is a cloud-based video streaming service provider. The company provides its services to the organizations and the presenters for the whole thing from business meetings to live music show. The company also streams live and on-demand video to about 80 million audiences each month. It has customers like NASA, Samsung, Facebook, Nike and The Discovery Channel.

The Ustream will connect to the newly created IBM Cloud Video Services unit that coalesces assets from IBM’s R&D labs and planned acquisitions. After the acquisition the IBM will become able to deliver an influential portfolio of video services that spans open API expansion, digital and illustrated analytics, easy management and reliable delivery across global businesses.

“Video has become a first-class data type in business that requires accelerated performance and powerful analytics that allows clients to extract meaningful insights,” said Robert LeBlanc, Senior Vice President, IBM Cloud.

“Aligning our expansive video and cloud innovations into an integrated unit will create opportunities for clients to take advantage of this medium in the most strategic way possible,” he added.

“Video is the most powerful and emotional medium,” said Brad Hunstable, CEO, Ustream. “Increasingly it is becoming the favored form of communication, not just for entertainment, but also for business. We’ve built a video platform that is easy-to-use” he said.

The IBM Cloud is bringing together transformational competences into the new Cloud based Video Services unit to help customers across a broad array of industries incorporate video into a premeditated source of data. It will be consist of government services, media & entertainment, education and retail.

The new unit merges assets from Ustream, as well as the recent purchase of Clearleap. It will also make elucidation that will put together technologies from other IBM funds, including Aspera and Cleversafe, as well as IBM R&D advancement.

After uniting these improvements, IBM is making an important Cloud platform that allows customers to effortlessly consume, accumulate and run live and on demand videos. It will also help the company in enhancing its services through analytics, applying privileges management and language capabilities, and distributing them time after time across the world.