The personalized services for the TV operators and distributors would be developed on the Microsoft Azure cloud computing platform to create the customer experience for the next generation video services.
It was announced by the provider of next generation video solutions, Ooyala on April 1, 2014, that the company is going to partner with the Microsoft Azure to use its public cloud computing platform for offering a wide range of video solutions, such as – personalized TV services for the distributors and operators and integrated on demand video services – to the customer across the globe.
It was further elaborated about the partnership that video offering of both the companies would be integrated into a comprehensive solution in more than 130 countries across the globe. The existing video services of Microsoft based on cloud computing technology would be integrated with the Ooyala’s analytics and data driven video delivery to form a comprehensive service portfolio for different publishers, distributors and broadcasters, which include Univision, ESPN in the United States, Telestra in Australia, Medio and Tiempo in Mexico, Caracol in Columbia, and CNN expansion in Mexico and many others.
In his statement, the vice president and the chief product officer at Ooyala, Mr. Sean Knapp said, “Through this alliance, Microsoft and Ooyala are in a position to seize a major opportunity together, to drive standardisation of the next generation of personalised, IP-delivered video offerings, based on our combined solutions,” he further added that “With the robust global footprint of our respective platforms, and Microsoft’s massive global workforce for sales, marketing and support, we’re now in a prime position to meet the booming demand for world-class, highly scalable multiscreen TV.”
In another statement, The corporate vice president of Microsoft Azure cloud computing platform, Mr. Bob Kelly said, “Through our partnership with Ooyala, we can offer fully integrated comprehensive managed TV and video services to our customers, and we’ll work together to aggressively drive adoption among broadcasters and operators everywhere – And Ooyala’s reputation for superior workflows, world-class consumer experiences, viewer analytics and monetisation services enhances our platform’s offerings and strengthens our ability to offer live and on-demand streaming services.”
It was further maintained that both the partners have also agreed to establish a global sales and marketing alliance. Thus, Microsoft public cloud computing services have become the preferred cloud computing service provider, and the Ooyala has become the preferred video partner of Microsoft.
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