With this deal GoDaddy.com becomes the official sponsor that present the Saturday night football games, this is by placing GoDaddy logo and starting a number of commercials on the ESPN sports network and also its affiliates, like ABC TV. This move comes as a result after the GoDaddy succeeded with the broadcast sponsor for 2007 Indianapolis 500 Race and the other sponsorship of IndyCar driver and GoDaddy Girl Danica Patrick.
GoDaddy web hosting one of the largest domain registrars started to make a name for itself with this kind of advertising, and now they are moving into a new role as a sponser for collegiate football.
“This is an audience we really like. The vast majority are Internet users, and the best part of it is these viewers are absolutely passionate,” said GoDaddy.com CEO and Founder Bob Parsons. “Our research shows college football fans rank third for fan intensity behind the NFL and NASCAR.”
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